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Media Information
Full Motion Marketing, Inc.
300 South Wacker Drive
Suite 2300
Chicago
,
IL
60606
773-260-0226
FOR IMMEDIATE RELEASE
CONTACT: Jim
Paar
888-982-2925
jim@fullmotionmarketing.com
Full Motion Marketing Launches 2008
National Clean Air Green Tour
Coast
to coast mobile educational tour to promote
environmental sustainability
Chicago,
IL (June 2008) – June 15, 2008 will mark the launch of the
2008 National Clean Air Green Tour, a mobile
marketing initiative that will visit more
than 120 cities across the United States to
educate consumers on the latest advances in
sustainability.
The Tour will give visitors hands-on
experience with well-known brands that
support environmental awareness including Salada Green Tea, Bosch Tools, Indy Racing League,
Americans for Balanced Energy and Bosch home
appliances.
Presented
by Full Motion Marketing, the second
annual tour features a state-of-the-art
40-foot biodiesel motor coach equipped with solar
power charging that will travel through 47
states in six months, covering more than
50,000 miles.
The Tour will stop at well-known
retailers, as well as IndyCar Series races in
New York
,
Nashville
and
Kentucky
providing visitors with information on ways
to maintain a green lifestyle.
The Tour will feature a sweepstakes for a 2009 smart
fortwo that will be on display at select
locations and is sponsored by Salada Green
Tea. Manufactured by smart
USA
, the smart fortwo is the smallest car for
sale in the
United States
. Designed
to get 40 miles per gallon in the city and 45
miles per gallon on the highway, the smart
fortwo passion coupe has only been available
in the
United States
since January 2008 and retails at $13,590. Visitors
can register for the sweepstakes via
interactive kiosks at Tour stops and a winner
will be announced at the Tour’s conclusion
in November.
At
the Tour, visitors will be able to view and
test ENERGY STAR-qualified Bosch appliances
that help consumers save energy, water and
money at home.
Salada will also be providing free
samples of its anti-oxidant-rich Salada Green
Tea, healthy recipes and coupons.
In
addition to distributing information and
materials at all stops, the Tour is also
sponsoring “Cleaning Up America” Days
where local residents will gather to improve
their community by cleaning parks or beaches,
or establishing recycling programs, among
others. In addition, the Tour
will participate in the Adopt-a-Highway program
by assisting in cleaning up highways and
major interstates along the Tour route.
“Consumers are changing
their way of living and taking steps every
day to minimize their impact on the earth.”
said Jim Paar, director of Full Motion
Marketing. “The National Clean Air Green
Tour is taking every effort to educate
consumers on ways to enhance that commitment
to green living.”
The
Tour will kick off in
Mooresville
,
NC
on June 15th and will travel
throughout the country, ending in
Florida
in November.
For more information on the Tour and a full list of
stops, go to www.cleanairgreentour.com
.
About
Full Motion Marketing
The 2008 Clean Air Green Tour was developed in 2007 by
Full Motion Marketing. One of the country's leading providers of
targeted media and promotional programs, Full
Motion Marketing
recognizes emerging market developments to
adapt service and product offerings for
maximum effect.
Full Motion Marketing has offices in
Chicago, Minneapolis and Pensacola. Additional
information can be found at www.fullmotionmarketing.com.
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